PPC Management (Google/Facebook Ads)

Setting up your Google and Facebook Ad campaigns is an important and essential piece of the puzzle, but the work doesn’t stop there. There’s no such thing as “passive income” when running and managing online Ad campaigns.

Those who have successful ad campaigns spend a lot of time on the backend, evaluating the performance of their ads, looking at different keywords, switching up the design and copy, and testing everything against key metrics to see how ads perform. These are the necessary steps toward building a campaign that can deliver returns for months and even years.

In the long run, it’s worth the work, but you need to get your Google ads campaign management right if you expect to have winning results.

Good thing Google provides simple ways to track nearly everything and can provide email notifications to alert you whenever something happens with your ad campaign.

For example, if you want to receive alerts for possible policy violations you can do this from your Google ads account under setup and preferences. The alert triggers are all configurable allowing custom levels of email notifications to meet the needs of every stakeholder.